Olly

Adaptogens

Package Design

Conceptualized and designed packaging for the Adaptogens platform.

Olly wanted to enter into the natural supplement space and target customers who are more informed with cleaner ingredient options.

Using a clean and modern pattern of leaves and a color palette of sage green and deep brown, helped visually connect this platform back to being plant-based and vegan. We kept the capsule filling in it’s natural sepia tone to enhance the plant-based experience.

BIOM

Belly Band Packaging

Package Design & Illustration

Biom is a refillable and compostable wipe system that previously was only available for purchase online. In 2024, the company had the opportunity to be available at Target stores and thus had to create impactful packaging for their refillable containers.

The Belly Band helped us deliver clear messaging, an eye catching shelf presence and was the most eco-friendly solution. It also allowed us to include an easy to follow infographic instructional inside the label that showed customers how to load the refillable wipes into the container.

Olly

Ultra Softgels

Package Design & Campaign Photography

Conceptualized and designed packaging for the softgels launch that offered extra, premium benefits in a softgel format. Created an elegant pattern that was inspired by faceted precious gemstones to further push the premium offering.

Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Created a strong color palette for each individual shot to give visual impact paired with color coordinated props that hint back to the unique benefits.

BIOM

Target 2024 Endcaps

Shopper Marketing

Conceptualized impactful endcaps that displayed the product beautifully with clear messaging that explained how the world’s first refillable wipes system works.

We wanted to break through the cluttered cleaning space in a retail store. Showcasing a sleek and larger than life photograph of the container helps the endcap become the visual resting place in the aisles. It highlights the product as a covetable piece of art that you’d want to display in your home. Hard hitting messaging was used in the center of the display to illustrate the easy “2 step” point of purchase needed to a much more eco-friendly option from the competitors.

POPPY Handcrafted Popcorn

In-Store Signage

Shopper Marketing

Created a playful in-store poster set for Poppy’s new store on Charlotte, NC. We wanted something that would compliment the colorful and abundant array of product for a unique experiential store experience. Using the strong brand look and feel, we gave a touch of whimsical personality with the beautiful lifestyle imagery and messaging that adds to the brands overall fun approach to life.

OLLY

Fast Dissolves

Package Design

Designed packaging for the Sleep Fast Dissolves platform. Inspired by the aurora lights seen in the northern parts of the world, the dreamlike gradient colors have an intuitive connection to the dissolvable properties of these tablets. Strong flavor cues on front of pack let customers know the experience will be delicious.

Conceptualized new packaging for a new format, bottle and outer pack. The added smile on the tablets are a delightful nod to the brand.

Olly

Immunity Powders

Package Design & Campaign Photography

Conceptualized and designed the packaging for the Immunity +Elderberry Powders platform launch.

Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Inspired by the fine art photography world, we took the idea of matching the skus to a daytime and nighttime outfit to visually show usage occasion.

Olly

Sleep Platform

Package Design

Conception of a strong Olly Sleep platform with the creation of a consistent visual language involving color and pattern that flows through different formats and sleep plus benefit offerings.

Created a dreamlike “phases of the moon” pattern that connects back to sleeping through the night. The purple color palette creates a soothing nighttime vibe that has started a color trend in the sleep VMS aisle today. Purple paired with a pop of color keeps all Sleep products connected as it continually extends into a robust category. For 8+years, Sleep has been the best selling platform for the brand.

Olly

Joy Jar

Package Design & Campaign Photography

Conceptualized and designed a sustainable and reusable vessel that pushed sales up by 10% in the first month of launch. Designed a timeless pattern that would seamlessly live in any interior home decor and also speak to the sustainable angle.

Art directed and conceptualized campaign photo shoot for digital and social media platforms. Extended out a strong color palette and created a simplistic world to help spotlight the sustainable and minimal jar design.

Olly

Happy Inside Out Campaign

Campaign Photography

Art directed photo shoots for new Happy Inside Out campaign featuring all the best sellers in a modernized setting. Created a cohesive visual language that was used across all digital and social media platforms.

Visualized Olly vitamins as an everyday routine that can seamlessly live beautifully inside your home. Eye catching packaging displayed on your countertop/table will remind you to take your vitamins daily.

OLLY

CAMP SWAG

Illustration

Created original illustrations for Olly’s internal “office culture” swag (enamel pins with map)

We wanted to inspire team spirit within the company by highlighting the 5 core values. Camping was the theme that made the most sense with the teamwork and learning ethos. Scout badges were created into enamel pins with whimsical icons representing each value. The intention is to have each employee wear the pins that they felt they best personified. You can choose 1 or all 5 to wear!

An illustrated map was also created to list out the 5 core values. Hidden “eye spy” items are sprinkled throughout the map for a delightful surprise of fun engagement.

Olly

Kids Gummy Platform

Package Design

Conceptualized and designed a unique world of characters for each sku in the Kids portfolio.

Each benefit has a playful animal character that is relevant to the supplement benefit. Relaxed pandas were chosen for the kids Chillax gummy, a strong bear helps represent the Immunity gummies, etc.

The playful illustrations visually help distinguish the Kids line from the grown-up gummy portfolio.

OLLY

ICONOGRAPHY

Illustration

Created a modern icon system that shows vitamin benefit in a playful and non-clinical way for easy customer navigation.
Showing both type and iconography on the front of pack, allows for a clear connection at point of purchase.

The icon system is extended out to be used across shopper marketing displays, digital and social media assets. Olly has been using this icon system for 8+ years, with more icons added each year.

OLLY

Fitness Platform & Travel Case

Package Design

Conceptualized and designed packaging for the Fitness category.

Olly wanted to enter the active category by offering Pre and Post workout supplements. Created a pattern that’s inspired by the active linear lines the body abstractly creates when in motion.

Conceptualized a branded sustainable travel case. We wanted to create a portable way to carry the Fitness gummies to and from the gym. The travel case can also be used for other gummies in the Olly portfolio which encourages the ease of taking your vitamins on the go.