Conceptualized and designed packaging for the Adaptogens platform.
Olly wanted to enter into the natural supplement space and target customers who are more informed with cleaner ingredient options.
Using a clean and modern pattern of leaves and a color palette of sage green and deep brown, helped visually connect this platform back to being plant-based and vegan. We kept the capsule filling in it’s natural sepia tone to enhance the plant-based experience.
Conceptualized and designed packaging for the softgels launch that offered extra, premium benefits in a softgel format. Created an elegant pattern that was inspired by faceted precious gemstones to further push the premium offering.
Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Created a strong color palette for each individual shot to give visual impact paired with color coordinated props that hint back to the unique benefits.
Designed packaging for the Sleep Fast Dissolves platform. Inspired by the aurora lights seen in the northern parts of the world, the dreamlike gradient colors have an intuitive connection to the dissolvable properties of these tablets. Strong flavor cues on front of pack let customers know the experience will be delicious.
Conceptualized new packaging for a new format, bottle and outer pack. The added smile on the tablets are a delightful nod to the brand.
Conceptualized and designed a unique world of characters for each sku in the Kids portfolio.
Each benefit has a playful animal character that is relevant to the supplement benefit. Relaxed pandas were chosen for the kids Chillax gummy, a strong bear helps represent the Immunity gummies, etc.
The playful illustrations visually help distinguish the Kids line from the grown-up gummy portfolio.
Conceptualized and designed the packaging for the Immunity +Elderberry Powders platform launch.
Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Inspired by the fine art photography world, we took the idea of matching the skus to a daytime and nighttime outfit to visually show usage occasion.
Conceptualized and designed a sustainable and reusable vessel that pushed sales up by 10% in the first month of launch. Designed a timeless pattern that would seamlessly live in any interior home decor and also speak to the sustainable angle.
Art directed and conceptualized campaign photo shoot for digital and social media platforms. Extended out a strong color palette and created a simplistic world to help spotlight the sustainable and minimal jar design.
Created original illustrations for Olly’s internal “office culture” swag (enamel pins with map)
We wanted to inspire team spirit within the company by highlighting the 5 core values. Camping was the theme that made the most sense with the teamwork and learning ethos. Scout badges were created into enamel pins with whimsical icons representing each value. The intention is to have each employee wear the pins that they felt they best personified. You can choose 1 or all 5 to wear!
An illustrated map was also created to list out the 5 core values. Hidden “eye spy” items are sprinkled throughout the map for a delightful surprise of fun engagement.
Conceptualized and designed packaging for the Fitness category.
Olly wanted to enter the active category by offering Pre and Post workout supplements. Created a pattern that’s inspired by the active linear lines the body abstractly creates when in motion.
Conceptualized a branded sustainable travel case. We wanted to create a portable way to carry the Fitness gummies to and from the gym. The travel case can also be used for other gummies in the Olly portfolio which encourages the ease of taking your vitamins on the go.
Conception of a strong Olly Sleep platform with the creation of a consistent visual language involving color and pattern that flows through different formats and sleep plus benefit offerings.
Created a dreamlike “phases of the moon” pattern that connects back to sleeping through the night. The purple color palette creates a soothing nighttime vibe that has started a color trend in the sleep VMS aisle today. Purple paired with a pop of color keeps all Sleep products connected as it continually extends into a robust category. For 8+years, Sleep has been the best selling platform for the brand.
Art directed photo shoots for new Happy Inside Out campaign featuring all the best sellers in a modernized setting. Created a cohesive visual language that was used across all digital and social media platforms.
Visualized Olly vitamins as an everyday routine that can seamlessly live beautifully inside your home. Eye catching packaging displayed on your countertop/table will remind you to take your vitamins daily.
Created a modern icon system that shows vitamin benefit in a playful and non-clinical way for easy customer navigation.
Showing both type and iconography on the front of pack, allows for a clear connection at point of purchase.
The icon system is extended out to be used across shopper marketing displays, digital and social media assets. Olly has been using this icon system for 8+ years, with more icons added each year.
