Ultra Softgels

Package Design & Campaign Photography

Conceptualized and designed packaging for the softgels launch that offered extra, premium benefits in a softgel format. Created an elegant pattern that was inspired by faceted precious gemstones to further push the premium offering.

Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Created a strong color palette for each individual shot to give visual impact paired with color coordinated props that hint back to the unique benefits.