Olly

Kids Gummy Platform

Package Design

Conceptualized and designed a unique world of characters for each sku in the Kids portfolio.

Each benefit has a playful animal character that is relevant to the supplement benefit. Relaxed pandas were chosen for the kids Chillax gummy, a strong bear helps represent the Immunity gummies, etc.

The playful illustrations visually help distinguish the Kids line from the grown-up gummy portfolio.