Conceptualized and designed packaging for the Fitness category.

Olly wanted to enter the active category by offering Pre and Post workout supplements. Created a pattern that’s inspired by the active linear lines the body abstractly creates when in motion.

Conceptualized a branded sustainable travel case. We wanted to create a portable way to carry the Fitness gummies to and from the gym. The travel case can also be used for other gummies in the Olly portfolio which encourages the ease of taking your vitamins on the go.