OLLY
ICONOGRAPHY
Illustration
Created a modern icon system that shows vitamin benefit in a playful and non-clinical way for easy customer navigation.
Showing both type and iconography on the front of pack, allows for a clear connection at point of purchase.
The icon system is extended out to be used across shopper marketing displays, digital and social media assets. Olly has been using this icon system for 8+ years, with more icons added each year.