Conceptualized impactful endcaps that displayed the product beautifully with clear messaging that explained how the world’s first refillable wipes system works.

We wanted to break through the cluttered cleaning space in a retail store. Showcasing a sleek and larger than life photograph of the container helps the endcap become the visual resting place in the aisles. It highlights the product as a covetable piece of art that you’d want to display in your home. Hard hitting messaging was used in the center of the display to illustrate the easy “2 step” point of purchase needed to a much more eco-friendly option from the competitors.