Designed packaging for the Sleep Fast Dissolves platform. Inspired by the aurora lights seen in the northern parts of the world, the dreamlike gradient colors have an intuitive connection to the dissolvable properties of these tablets. Strong flavor cues on front of pack let customers know the experience will be delicious.

Conceptualized new packaging for a new format, bottle and outer pack. The added smile on the tablets are a delightful nod to the brand.