Conception of a strong Olly Sleep platform with the creation of a consistent visual language involving color and pattern that flows through different formats and sleep plus benefit offerings.

Created a dreamlike “phases of the moon” pattern that connects back to sleeping through the night. The purple color palette creates a soothing nighttime vibe that has started a color trend in the sleep VMS aisle today. Purple paired with a pop of color keeps all Sleep products connected as it continually extends into a robust category. For 8+years, Sleep has been the best selling platform for the brand.