Conceptualized and designed packaging for the Adaptogens platform.

Olly wanted to enter into the natural supplement space and target customers who are more informed with cleaner ingredient options.

Using a clean and modern pattern of leaves and a color palette of sage green and deep brown, helped visually connect this platform back to being plant-based and vegan. We kept the capsule filling in it’s natural sepia tone to enhance the plant-based experience.

Designed packaging for the Sleep Fast Dissolves platform. Inspired by the aurora lights seen in the northern parts of the world, the dreamlike gradient colors have an intuitive connection to the dissolvable properties of these tablets. Strong flavor cues on front of pack let customers know the experience will be delicious.

Conceptualized new packaging for a new format, bottle and outer pack. The added smile on the tablets are a delightful nod to the brand.

Conception of a strong Olly Sleep platform with the creation of a consistent visual language involving color and pattern that flows through different formats and sleep plus benefit offerings.

Created a dreamlike “phases of the moon” pattern that connects back to sleeping through the night. The purple color palette creates a soothing nighttime vibe that has started a color trend in the sleep VMS aisle today. Purple paired with a pop of color keeps all Sleep products connected as it continually extends into a robust category. For 8+years, Sleep has been the best selling platform for the brand.

Conceptualized and designed a unique world of characters for each sku in the Kids portfolio.

Each benefit has a playful animal character that is relevant to the supplement benefit. Relaxed pandas were chosen for the kids Chillax gummy, a strong bear helps represent the Immunity gummies, etc.

The playful illustrations visually help distinguish the Kids line from the grown-up gummy portfolio.

Conceptualized and designed packaging for the Fitness category.

Olly wanted to enter the active category by offering Pre and Post workout supplements. Created a pattern that’s inspired by the active linear lines the body abstractly creates when in motion.

Conceptualized a branded sustainable travel case. We wanted to create a portable way to carry the Fitness gummies to and from the gym. The travel case can also be used for other gummies in the Olly portfolio which encourages the ease of taking your vitamins on the go.