Created original illustrations for Olly’s internal “office culture” swag (enamel pins with map)

We wanted to inspire team spirit within the company by highlighting the 5 core values. Camping was the theme that made the most sense with the teamwork and learning ethos. Scout badges were created into enamel pins with whimsical icons representing each value. The intention is to have each employee wear the pins that they felt they best personified. You can choose 1 or all 5 to wear!

An illustrated map was also created to list out the 5 core values. Hidden “eye spy” items are sprinkled throughout the map for a delightful surprise of fun engagement.

Created a modern icon system that shows vitamin benefit in a playful and non-clinical way for easy customer navigation.
Showing both type and iconography on the front of pack, allows for a clear connection at point of purchase.

The icon system is extended out to be used across shopper marketing displays, digital and social media assets. Olly has been using this icon system for 8+ years, with more icons added each year.