Conceptualized and designed packaging for the softgels launch that offered extra, premium benefits in a softgel format. Created an elegant pattern that was inspired by faceted precious gemstones to further push the premium offering.

Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Created a strong color palette for each individual shot to give visual impact paired with color coordinated props that hint back to the unique benefits.

Conceptualized and designed the packaging for the Immunity +Elderberry Powders platform launch.

Art directed and conceptualized the campaign photo shoot for launch on digital and social media platforms. Inspired by the fine art photography world, we took the idea of matching the skus to a daytime and nighttime outfit to visually show usage occasion.

Conceptualized and designed a sustainable and reusable vessel that pushed sales up by 10% in the first month of launch. Designed a timeless pattern that would seamlessly live in any interior home decor and also speak to the sustainable angle.

Art directed and conceptualized campaign photo shoot for digital and social media platforms. Extended out a strong color palette and created a simplistic world to help spotlight the sustainable and minimal jar design.