NORI made their first Brick & Mortar presence in all Target stores in 2025. After launching, NORI became to #1 selling handheld steam iron at Target.

We wanted to create a breathtaking endcap that introduced the innovative handheld iron/steamer to potential new consumers. A clean and informative endcap helped cut through all the noise and clutter from competitors which worked well with a sophisticated brand identity.

A new retail sleeve for the steam iron was created to be retail store friendly and to also stand out from competitors in the home goods aisle. We packed in a lot of information that helped distinguish the product from other steam irons but keep the packaging elegant and modern at the same time.